celebrity

All posts tagged celebrity

It seems that my recent pieces (here, here and here) on celebrity memoirs were rather more apposite than I could have perhaps anticipated. In a recent article in The Times, it’s being reported that

“[...] cash-strapped consumers are tiring of reading about celebrity lifestyles, and shops have slashed prices of such autobiographies for the crucial Christmas market.”

And about time, too. This is, as I see it, the most fickle of audiences and it was inevitable that — even without the current need for belt-tightening — their appetite for these candyfloss publications would eventually wane.

It would be interesting to see how other areas — such as genre fiction and literature, for example — are holding up. Anyone heard any sales figures?

© 2008 Gary William Murning

Okay, I’m not really bitter. I’m actually quite sweet (I’d offer to let you suck me and see, but I’m sure it would be misconstrued by the filthy-minded among us — of which there are many ;) ) I have not a bitter bone in my body. I’m happy for the success of other people, I like to see them get on and make a good life for themselves — and I certainly don’t hate people for succeeding where I have, thus far, failed.

But what in the name of all that’s sacred is this about?!

“Film and TV actor Simon Pegg has signed a publishing deal worth seven figures to write three non-fiction books.”

My own personal impression of this gentleman aside (I think he’s about as funny as a colostomy), this still rubs me up the wrong way. I can’t blame him for biting their hands off, who the hell wouldn’t? And, yes, it’s nothing really new. Publishing has liked celebrity for quite a long time. But as I have said before, these guys probably don’t have longevity where writing (if it can be called that) is concerned. The third book in the three book deal is intended to be “a highly illustrated, lavishly-produced title”, which is probably publisherspeak for “something with which the ‘author’ doesn’t have to be too involved”. This suggests to me quite strongly that they realise this is possibly a short-term scenario, that Mr Pegg is already running out of material.

Which is fine. They’ll make the advance back and possibly a huge chunk of profit to boot, and then move onto the next questionable “big thing”. I don’t really mind except for one thing…

Noncelebrity authors in the current climate — hell, in any climate — seldom command these kind of seven-figure deals. And I don’t just mean first time authors. Many well-established literary figures (and I include genre writers in this) could never dream of demanding such sums, even though they could probably, with the right marketing, achieve equally impressive or even superior sales figures — especially in the long term. They don’t command these figures and, more to the point, the vast majority don’t even come close! I have no solid idea of what the average advance might be, and I certainly don’t want to guess, but I would be surprised if the average, based on writers I know, was even into five figures.

That’s a huge difference. The real “professionals” within the industry, the people who write as a job rather than a sideline, are being well and truly shafted, in my opinion. I don’t think it’s even good enough to say, “Well, yes, but the celebrities guarantee a quick big profit.” It’s true. They do. But let the book prove its worth before throwing ridiculous advances against royalties at celebrity authors. Drop the advances of these books and show a little more commitment to the writers who go down to the coalface every day by upping their advances somewhat.

I mean, for crying out loud, he hasn’t even got a title for his memoir, yet!

© 2008 Gary William Murning

“People who buy books only buy an average of seven books a year, and a lot of those are for Christmas,” said Mr Roberts.

via BBC NEWS | Entertainment | Publishers set for Christmas rush.

I think what Mr Roberts actually means is that when you take into account readers who buy books by celebrity authors etc., the average yearly book buying figure is seven books a year (which probably means they buy one book each every three or four years!) However, the readers who really love books and help keep the industry afloat year in and year out buy far more than that on average (I’m a fairly slow reader by some people standards, but I still buy about sixty or seventy books a year.)

Yet again one has to ask oneself, Has the industry got the right set of priorities? Are these readers — those who buy one or two books, if that, at Christmas — a good long-term investment? Would they not be better pushing hitherto undiscovered authors (real authors who can actually write the books themselves!), building careers and long-term investments that will pay financially and culturally?

Good books are not, by and large, fashion trends. They endure. By all means, publish interesting celebrity biographies/autobiographies, but remember…  we faithful readers are not only for Christmas. When your David Beckhams and the likes of Katie Price are long gone, we’ll still be here demanding quality fiction. Don’t overcommit to disposable products. Encourage innovation and freshness — literature, God dammit!

Trust me. It’ll be worth it, truly it will.

© 2008 Gary William Murning