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You know, it’s very easy to get disillusioned. (And I speak as someone who—all things considered, and in spite of my overwhelmingly cynical and occasionally apparently unforgiving demeanour—takes a lot of disillusioning.) The world we live in is packed to the brim with highly worthy individuals struggling to work their way up whichever particular occupational ladder they find themselves on, through accident of birth or academic qualification. And each and every one of them, I’m quite sure, has encountered numerous superior “types” barely qualified to make the office coffee. (And I’m not talking the kind of fancy coffee that none of us had heard of ten years ago—simple Nescafe instant would be enough of a struggle.)

It’s a problem. In the climate we today inhabit, the world and his brother, sister, bastard nephew and dribbling boss-eyed cousin knows better than we, the people who, like, you know, do this shit. At least, to hear them talk.

And this is especially true in publishing. Don’t get me wrong, this isn’t one of those bridge burning moments. I’m not, truth be known, all that convinced I have any bridges left to burn in this regard. I do, however, aspire to have such bridges. I, like many other authors, yearn for the day when I can quietly sip my Laphroaig knowing that I have a nice three book deal with one of the big boys. But, whatever the outcome, certain things need to be said—certain truths need to be explored. So I thought … you know … why the fuck not?

I’m fallible. (That blindsided you, didn’t it? I know … I know—I kind of caught myself off guard with that one, but it’s true … no, really.) I’ve spent something like twenty-seven years developing my novel-writing ability, and have been writing far longer than that. From the age of twenty I’ve written more novels than I care to count (though I estimate it as somewhere in the region of twenty-five, with abandoned projects and screenplays on the side). I started off getting comments from agents that made it very clear I didn’t have the slightest idea of what writing a novel entailed—but within three or four novels I was receiving rejections that included phrases such as “well-written” and “challenging”. It became very clear very early on that this was not a mystical process but, rather, a learning process. And I learned, because of my love of fiction, very quickly. Nonetheless, I’ve never considered myself a writer working in isolation—someone, even now, who has perfected his art. It’s a perpetual process that is continually in need of input.

But this input has to come from the right people—and, increasingly, I find my vast experience (and as fallible as I am, I’m not quite stupid enough to deny my own hard-earned credentials) completely disregarded, often by people fresh out of Uni with very little understanding of the world I grew up in. Now, I know some of you may already be balking at this, but it is a very real problem: I’m coming up to 47 and, while I would certainly not suggest that people half my age could never begin to grasp the issues I prefer to address (they are, after all, often exceedingly universal), it is becoming increasingly clear to me that the weighting of the subject matter, the way it is presented, is in many regards not always as the industry first-contacts these days would prefer.

Now, I’m very aware that this may sound like one of those bitching author posts. “Oh, he’s been rejected again.” But this is how it is: I’ve been rejected by, and in one or two instances, briefly worked with (admittedly in the loosest possible sense), people who have worked with authors ranging from Updike to Fleming. I’ve also had the good fortune to be surrounded by very talented authors for decades. Consequently, I’m very aware of my failings as an author. I am also pretty well acquainted with my strengths—and, increasingly, I find that the very things I value in my own writing and in the writing of others are consistently and casually devalued by those I encounter in the industry. (I think it’s also extremely important to stress at this point that readers I speak to also find this as baffling and frustrating as I.)

That there is a focus on profit, of course, goes without saying. And quite understandably. Serious fiction is, quite often, unprofitable. Even well-written genre fiction, if it isn’t by an established name, can be a tough sell. And of course those in the industry are going to focus on the more marketable titles (the clue is in the word “industry”). But does this then mean that those rejecting 21st-century authors are presenting a fair assessment of the quality of the work being submitted?

Well, of course, in many instances it does. That dross is written today is as true as it ever was—more so, if anything, given that since the advent of word processing software etc all those years ago just about everyone is writing a novel. But it’s equally true that there is much fiction being written that will never fit the actually rather limited requirements of mainstream publishing today. I could bang on about Proust until I’m blue in the face, and once again extol the virtues of the new publishing paradigm represented by micro publishing, indie publishing, self publishing et cetera. But, instead, let me just state it very clearly: much incredible fiction is today being written that mainstream publishing will never touch and the new publishing paradigm is only rarely a solution to this problem.

A depressing conclusion, I know—and there are, it has to be said, countless exceptions (though these still only make up an exceedingly small minority). Nonetheless, it is becoming increasingly obvious that 21st-century authors are faced with considerable obstacles and numerous decisions. At the forefront of all this, however, is one question that has predominated all my writing “life”: why do you write?

If your primary consideration is one of profit, then I would suggest you try some other occupation. Using Amazon Kindle to push free copies of your work just might generate some interest—but, in my experience, this will lead to little more than Kindle number-lovers adding you to their endless list of freely-acquired Kindle books, Kindle books that they might get round to reading eventually. That there is the potential to generate profit from this is unquestionable; it is, however, statistically unlikely, given the sheer numbers involved and the increasingly devalued appreciation of quality. I’m not saying don’t give work away; I’m just saying be selective.

But should we, as authors, be thinking purely in terms of profit? Obviously, no. While we do have to have an awareness of our value as authors, it seems pretty basic to me that this should not be, can not be, the driving factor: if you do not love what you are doing for the sake of it, then shame on you. … And this is where I find myself retracing my thematic footsteps to my earlier comments regarding “input”: if you’ve reached the point where, like many of us, you’ve realised that many in the industry have a very different focus, are not, in some instances, even aware of the possibility of other focuses … does this not actually present a considerable opportunity? Put the numbers to one side. Forget, for a moment, that pressure to sell—and, instead, concentrate on writing what you want to write. In the past I’ve read criticism of my work—The Realm of the Hungry Ghosts, for example, being described as “disturbing”—and been baffled by the responses (if the aforementioned novel were not “disturbing”, to make my point, there would either be something wrong with me as a writer or something wrong with the reader). The vast majority “get” this. That there are points worthy of discussion, readers disagreeing on certain story elements, is something else entirely: such a basic lack of understanding of what fiction aims to accomplish, an at times overwhelming disregard for the fact that sometimes fiction is intended to annoy, disturb, upset, disgust, challenge, confuse and demand reveals that we, as authors, have to grasp that a substantial part of what we do is learning who to trust.

It’s important that we are open to feedback, that we understand the value of criticism. It is, however, equally important that we, once we have paid our dues, are aware of our own strengths, and our individual experiences. We have to learn to value our own abilities, and feel less reticent about questioning the opinions of those who have never in their lives written a novel (and, in many cases, haven’t read anywhere near the number of novels we ourselves have).

That some may not enjoy what I write is inevitable and natural. I’d be worried if this were not the case (I guess). But whatever particular individual’s view of my work, I have now reached the point where I can quite confidently state that there is absolutely nothing accidental about it (the occasional typo aside!). I know what I’m doing; if a particular reader does not take from it what I had hoped, then, just maybe, that isn’t my failing.

My job, as I see it, and whatever the requirements of 21st-century mainstream publishing, is to demand something of my reader. Blessedly, the majority seem to be up to the task (though, alas, they are not always those at the forefront of the “industry”).

Available on October 5—The Legacy of Lorna Lovelost. Read your free sample chapters here!

For the past couple of years, I’ve been using the reader networking site Goodreads, and, by and large, I’ve found it to be an excellent way to share information on the books I read and, also, the books I write. It has a number of features that – whilst I haven’t used them excessively – have proved useful a number of times.

One such feature is the option to create a book giveaway. I did this with If I Never and I recently did it with my new novel Children of the Resolution. Both giveaways attracted a great deal of attention and, as a result, many people added the books to their “to read” lists who otherwise may not have.

Upon receiving the names of winners of the latest giveaway, however, I was rather annoyed to discover that, in total, the people concerned had something like five or six friends listed in their networks. For those of you who are unfamiliar with it, the idea of the book giveaway is that free books go out to people who then read and review on Goodreads. Goodreads claims to, where possible, target people who would normally read the kind of book you have written – and, one would hope, people who actually have friends on their network. With a little further investigation, I discovered that some of the winners had in fact only recently joined, didn’t appear to be in the least bit active, and looked suspiciously as if they may have joined simply to apply for the chance of receiving free books. Naturally, this galled me somewhat – so I got in touch with Goodreads.

I suggested a number of things that might make this process work more fairly for all those concerned. This, in part, was the response I got:

It is frequently suggested that we limit giveaways to those who are active on the site, those have a minimum number of books rated or friends added, and while we understand where these concerns come from, we are not planning to change the algorithm. If a user comes to the site specifically to enter your giveaway, they should be as eligible as the next person.

In other words, the people who make the community work – who visit daily, interact, discuss, argue, laugh and cry about books (oh, yes, and read and occasionally click on all those ads that I’m sure the people at Goodreads depend upon) – have as much value to those running the site as those who may have just dropped by because someone told them you can sometimes get a few free books there.

Also, authors themselves (and, let’s face it, sites like this would not exist without authors) are treated pretty poorly in this and other ways. A fellow author and friend, for example, recently replied to a message I sent her through the Goodreads system. When I went to my inbox to read the message, to my surprise I spotted the warning below:

If this author is harassing you about a negative review, please flag this message to report him. Do not reply, it usually doesn’t end well.

This bothers me on so many levels. Firstly, there seems to be a prima facie assumption that authors are, somehow, by default, going to harass readers. I have absolutely no doubt that some out there respond to negative reviews – and possibly quite vociferously. I, personally, generally don’t. I may at some time in the future feel the need to correct certain points, politely, but thus far I’ve been pretty fortunate with reviews.

But what if I were to receive an especially bad review? This is something I’ve been thinking about quite a lot, recently, because it’s something that’s happened to a fellow author and friend. The reviews in question have been unexpectedly bad. I read the book in manuscript, supplied promotional quotations and I was flabbergasted when I saw the prepublication customer reviews (through Amazon Vine).

The problem we as authors must now address, I believe, is that we are faced with an environment that – quite rightly – allows everyone express an opinion. An opinion that they no longer simply share with a couple friends down the pub, but now have the opportunity to share with hundreds, if not thousands of people. The customer buys our books and can immediately let other prospective customers know what they thought of it. This is a good thing. This is something of which I approve.

Except for one thing. This is a new world. We no longer live in that quaint little village that has one shop where the customer is always right. Sometimes the customer, the book reader, can be wrong – and, you know what, in today’s environment we as authors have the right to respond. We have careers to consider. And if we don’t look after them, politely, no one else will. Goodreads, to one degree or another, seems to be developing an “author as enemy” mentality. The reader must must take precedence over those nasty, nasty money-grubbing, argumentative writers. But this isn’t the case. The vast majority of us enjoy interacting with our readers, even when we don’t agree. And, shock horror, our readers seem to enjoy it, too!

I’m going to finish by addressing one more quote from Goodreads:

[…] we have many thousands of times more readers on the site than authors, so we must provide them with the best experience possible.

And what would this experience be like without authors? If, as unlikely as it is, we all decided to wave Goodreads goodbye and take our book giveaways elsewhere – what then?

In my reply to the above letter, I suggested certain compromises regarding the book giveaway process. This was a few weeks ago. I have still had no reply.

Are you a reader and/or writer? Please share your views.

To read your free sample of Children of the Resolution, please click here.

To buy from the UK, click here – and American customers can buy here. (Also available on Kindle. UK. US.)

© 2011 Gary William Murning ©

I always like to hear reports of how well If I Never is doing (obviously!) It gives me an especially warm feeling when I discover that this independent bookshop or that independent bookshop is getting rid of more copies than they are of the new novel by a certain bestselling female author (who shall remain nameless – because I can’t actually remember who it was, now), or check out library catalogues and see that all their copies are out. And, of course, If I Never sightings in far-flung places usually result in my having to lay down in a darkened room for an hour or two.

Yesterday, however, I heard some news that really underscored just how well If I Never is doing. One guy I know – a book store worker who has over the past year become a friend – informed me, much to my delight, that someone had actually tried to shoplift a copy! That he had tried to conceal it in a copy of the Financial Times spoilt it somewhat (I would have personally preferred Playboy or Whack off Weekly), but nevertheless the news was greeted with a deep and all pervading sense of satisfaction, and celebrated with a nice strong cup of tea.

Anyone else tries to steal a copy, mind, and rest assured – I will send George Ruiz around to have “a quiet word”. So be warned.

Two sample chapters of If I Never can be read here.

To buy your copy of If I Never, please click here.

Also, UK Kindle users can now buy If I Never here. (US Kindle users here.)

© 2010 Gary William Murning

Yet another intelligent, thought-provoking interview with Christopher Hitchens.

Two sample chapters of If I Never can be read here.

To buy your copy of If I Never, please click here.

Also, UK Kindle users can now buy If I Never here. (US Kindle users here.)

A piece that I found particularly interesting…

Two sample chapters of If I Never can be read here.

To buy your copy of If I Never, please click here.

Also, UK Kindle users can now buy If I Never here. (US Kindle users here.)

© 2010 Gary William Murning

As I have said before, one of the best parts of this whole writing lark is the opportunity it provides to meet people you otherwise might not have. Many become regular acquaintances, one or two, I have to admit, become sworn enemies, but some – far more than I might have imagined – become genuinely good friends.

Rick Hickling, who I’d like to introduce you to today, is now one such person. Over to you, Rick:

I just felt that this was probably the most appropriate time to wish my Twitter buddy, Gary Murning, the biggest congratulations on the first anniversary of the release of his first publication If I Never.

Without Twitter I’m sure the book would have been brought to my attention eventually, but the fact that I actually got to interact with the author during the writing stages and also through the publication of the book, made it feel like I was somehow involved.

The book itself was a fantastic read and was finished in a couple of afternoons reading, as it always kept that ‘just need to see what happens next’ feel to it. There was also, I found, an undercurrent of comedy involved, especially with the main male and female characters and their respective medical conditions. I found myself chuckling to myself as the story unfolded. Don’t get me wrong, this was by no means a quick, laugh a minute, pass the time read. It was informative, well rounded and had a very clever, in-depth feel to it throughout, with the characters personalities being much thought about pre-writing. It is definitely a book you need to see in your personal library and I found, after a second read, you find more and more things you like about the book.

Although I haven’t, as yet, had the opportunity to meet the man himself, I’ve had many a cyber-chat with the guy and was privileged to have him talk me through a lot of what he’s been doing with the new novel. A smashing bloke who deserves to have as much success as possible with all his ventures for the future.

All the best Gary and I await the next instalment with great anticipation.

Two sample chapters of If I Never can be read here.

To buy your copy of If I Never, please click here.

Also, UK Kindle users can now buy If I Never here. (US Kindle users here.)

© 2010 Gary William Murning and Gregg Fraley

In my week of continuing If I Never anniversary celebrations, it would be remiss of me not to include a few thoughts from Gregg Fraley. Gregg is a thought leader in corporate ideation and the author of Jack’s Notebook – the first ever business fable about creative problem-solving. His original thoughts on If I Never were unique and immensely satisfying.

Over to you, Gregg!

When I read Gary Murning’s book If I Never last year, I had been in a self-imposed fast of not reading fiction. This from someone who has, on average, read a novel a week for my entire adult life. For about six months prior to my reading of Gary’s excellent gothic story, I’d been on a diet of business books. My thinking was “I need to get serious about my work.”

Like someone on a very restrictive diet, I was starving. Starving for the unique meal that only a truly good novel, a good story, can provide. So, I broke the fast to help out a fellow writer, and devoured “If I Never” reading it in several very big gulps. Two things about this:

One – many stories I read I immediately forget. For instance I love the novels of Elmore Leonard. They read like movie scripts they move so fast (in fact many have been made into films, notably Get Shorty). It’s like eating candy. Ask me two weeks later what was in the story and I’ll be darned if I can name a character or describe details of the plot outline. Not so with If I Never. The images, and the story, have haunted me, in a good way, ever since. These characters were made real to me in a way that is rare. The dilemma’s they faced felt like real life, complex, tinged with gray areas, regret, suspicion, and the messy psychology we are all burdened with. I still recall the image of the addled boy on the heath, and the disabled woman unable to protest her situation. I so look forward to reading Gary’s next book.

The second thing that happened for me after reading the book was that a long suppressed creative force was unleashed. Not only did I have some breakthrough ideas for my day job, I finally got off my ass and started serious work on my own novel. So, in a word, If I Never was inspirational to me in two profound ways.

My original review and blog post made the point that fiction is a great way to learn and to “incubate” – in essence a form of stimulus for personal brainstorming about things totally unrelated to the work itself. Why does it work this way? I’m not sure except to say that a good novel “feeds” your heart and soul. Thanks for the gourmet food Mr. Murning (who says the English can’t cook…). Congratulations on your success, one year on, and may it continue — accelerate.

Gregg Fraley
www.greggfraley.com/blog

Two sample chapters of If I Never can be read here.

To buy your copy of If I Never, please click here.

Also, UK Kindle users can now buy If I Never here. (US Kindle users here.)

© 2010 Gary William Murning and Gregg Fraley

As part of my continuing week of If I Never anniversary celebrations, and in an attempt to repay at least a little of the help and encouragement I’ve received from everyone over the past year, I am declaring today What Can I Do for You Wednesday? (#WhatCanIDoForYouWednesday) As the title suggests, this is a day dedicated to your projects. Post a link to something you want promoting – within reason, naturally! – in the comments section of this post, or send it to me through Twitter, and I will promote it across my various social networks.

Two sample chapters of If I Never can be read here.

To buy your copy of If I Never, please click here.

Also, UK Kindle users can now buy If I Never here. (US Kindle users here.)

© 2010 Gary William Murning

Today I’d like to introduce you to Elaine Pettigrew. Elaine has now become one of my faithful Twitter posse – helping me spread the word and generally being a good mate. Elaine is from Scotland, is eligible and likes to take short breaks to exotic places. She is currently visiting Leeds.

Over to you, Elaine…

It must have been about February last year when I heard of this new all singing, all dancing social networking site called Twitter. Of course I signed up immediately, being the inquisitive (some might say, nosy) type. Fairly soon after that I made the acquaintance of one Mr Gary William Murning. I honestly can’t remember how it came about, but I’d hazard a guess that I saw an RT [retweet] pop up in my time line! But enough about that, and let’s get down to why I’m writing this blog.

A year ago, Gary’s debut novel, If I Never, hit the shelves and the airwaves, and as I’ve always enjoyed a good read and as the hubbub surrounding the launch kicked into full gear, I was looking forward to the delivery of said book.

Then it arrived, and the doubts kicked in.

What if it was awful? What if it was boring? What if the pre-publication excerpts were the best bits… Suffice to say there were quite a few ‘what ifs’ in my head. I cannot continue reading a book if I’m not totally gripped by the first few pages, and I’m not good at BSing to hide my true feelings, so I hope you can understand my feelings of trepidation. Thankfully, though I need not have worried one little bit, because as soon as I delved in I was immediately captured and drawn into the story of Price and George , and I found I really cared about the characters (yes, all the characters) and what happened to them.

In the unlikely event that there is one person who has not yet read If I Never, I don’t want to write about the ins and outs of the story; that journey is best made in your own head, and apart from that that there are other more qualified people to do so.

I’d also like to thank Gary for sharing the whole process with us. Of course I know that books just don’t appear on the shelves fully formed in their shiny new jackets, but seeing it from the author’s point of view has been fascinating, and being involved in even the teensiest way by sending the odd RT every now and again has been a pleasure and a privilege, and I look forward to doing it all again for the next one!

I also want to on the VIP guest list for the movie premier of If I Never…

Two sample chapters of If I Never can be read here.

To buy your copy of If I Never, please click here.

Also, UK Kindle users can now buy If I Never here. (US Kindle users here.)

© 2010 Gary William Murning

Not long after If I Never was published, I was lucky enough to “meet” fellow Legend Press/Paperbooks author, Gary Davison (that’s him on the right). Gary writes fast paced, fairly short humorous novels that are perfect for killing a few hours. They don’t demand too much of the reader but, nevertheless, have a certain character-depth that I like. Also, he’s a decent bloke and a shameless self-promoter – so, naturally, we got on like a house on fire.

I recently asked Gary for a few of his memories of If I Never and, after asking me to remind him who I was, this is what he said:

Let me add a few memories of my ‘If I Never’ experience.

George. He comes straight out of trap one. A character that stayed with me for days after. If I remember rightly, he was a bit of a git, but made compulsive reading. More so than Price, because you weren’t sure what nasty thing he might do next.

And style. My mate Gazza Murning is a literary writer. But he doesn’t shy away from a sprinkling of filth now and again. Maybe not filth [GWM: no, filth about covers it… so to speak!], but he gets down and dirty when he needs to which adds that extra dimension to his novel.

Great memories, great book. Has a year really passed since I read this? Christ, it is a-flying, sir!

My only question: does this milestone mean another GWM novel is close to coming out?

In reply to that final question… all I can say at this stage is “watch this space”.

So, a big thanks to the gentleman I habitually refer to as “the other Gary” for dropping by. Don’t forget to visit his website and see what he really looks like.

Two sample chapters of If I Never can be read here.

To buy your copy of If I Never, please click here.

Also, UK Kindle users can now buy If I Never here. (US Kindle users here.)

© 2010 Gary William Murning